Creativity and Design Thinking

Let’s make creativity and innovation part of your standard operating procedures. With our design thinking courses, you can bring new ideas and fresh perspectives to your team, your department, or your entire company.

In the Creativity and Design Thinking Program, we’ll show you how design thinking can (and will) unlock your creativity so that you can repeatedly come up with innovative ideas and solutions to problems (big and small) that you face in your life and your work. Through online content, hands-on assignments, ongoing coaching, and proven frameworks, you'll learn how to practice and champion design thinking in any role you're in.

  • Continuously produce breakthrough ideas
  • Catalyze design thinking in your company
  • Unlock the innovative capacity of your team
  • Build a lifelong practice of creative problem-solving
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Learn 100% online

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 Take courses on your own time, at your own pace.

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Complete the program to earn a Certificate of Achievement

Courses and Content Included

The Creativity and Design Thinking Program will help you build a lifelong practice of creativity and innovation. Each design thinking course, combined with daily application exercises and habit-forming routines, will help you overcome creative blocks and continuously produce innovative ideas.

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Introduction to Design Thinking

Jeremy Utley and Justin Ferrell will introduce you to design thinking, as they teach it every day here at the Stanford d.School. Get started in your design thinking journey and prepare for further, more hands-on courses.  Learn More

Innovation and Entrepreneurship - Innovation Strategy: How to Find Inspiration


Achieving Innovation through Inspiration

Inspiration isn’t something you wait for. It’s something you work for. Gain the critical tools you need to seek the inspiration that will turn unknowns into radically new products and services. Learn More



Empathize and Prototype: A Hands on Dive into the Key Tools of Design Thinking

Master techniques for gaining empathy with customers and immediately put them to use in a series of hands-on exercises that guide you from synthesis to prototyping and testing. Learn More

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Innovation at Work

Bring design thinking to your company through three, hands-on workshops. You’ll learn how to facilitate innovative brainstorming and prototyping sessions with your colleagues, from ideation to experimentation and presentation. Program enrollment includes one-year access to these workshops, so you can continue to use them to guide your design thinking projects as needed.

Live Interaction with Faculty and Peers

Live Interaction with Faculty and Peers

Participate in monthly “Activation Hours” where you’ll join our program instructors live, as they walk you through new, supplemental creativity and design thinking content. In the discussion sessions, you will meet and collaborate with your fellow learners.

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Dr. Kathryn Segovia of the Stanford will guide you through a series of pre-recorded coaching lessons between each course that will help you build your daily creative practice and form a lifelong routine that fosters innovation.

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Interview Videos with David Kelley

Throughout the program, David Kelley invites you into his personal design studio for a series of pre-recorded chats on different aspects of creativity and design thinking, from the origins of design thinking to strengthening your creative muscles and building creative confidence.

Get a Preview

David Kelley: Everyone Is Creative


David Kelley: Everyone Is Creative

Meet Your Coach: Kathryn Segovia


Meet Kathryn Segovia

Who Should Enroll?

YOU - everyone can benefit from our design thinking courses and program, regardless of industry or job seniority. If you’re motivated to make a difference in your life and are ready to fully apply yourself to the learning experience, you’ll gain tremendous value from this program.

Teams - innovation and creative thinking are exponentially more powerful when practiced as a group. Bring your team or colleagues to the program so that you can work together on solving challenges that matter to you and directly apply methods you learn to advance your projects forward. Contact us at and we’ll help find the right pricing package for your group.

Ready to transform your company and build a culture of innovative problem-solving? Bring design thinking to your team and colleagues today.


Hear Daphne’s Story

"I want to get students active and engaged and co-create their learning experience with their teachers."


Hear Mauricio’s Story

Mauricio Bayas talks about how he radically transformed his company.


The Creativity and Design Thinking Program is led by a team of top innovators and pioneers of design thinking.

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Academic Director

David Kelley

Professor, Stanford Mechanical Engineering
Founder, IDEO

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Jeremy Utley

Adjunct Professor
Hasso Plattner Institute of Design (

Perry Klebahn Headshot


Perry Klebahn

Adjunct Professor
Hasso Plattner Institute of Design (

Justin Ferrell Headshot


Justin Ferrell

Adjunct Professor
Hasso Plattner Institute of Design (

Kathryn Segovia Headshot


Kathryn Segovia

Hasso Plattner Institute of Design (