In this course, learn the basics of the marketing value chain and assist your company—current or future—in leveraging the power of marketing to advance business success. Through provoking course work, case studies, and practical projects, the curriculum teaches you how to market new technology-based products to customers around the world. The cases include startups and global high tech firms and the projects enable you to gain real-world experience putting marketing to work.

Topics Include

• Marketing toolkit
• Targeting markets and customers
• Product marketing and management
• Partners and distribution
• Sales and negotiation
• Outbound marketing

Limited enrollment! Due to the limited space, interested students who request to enroll in this course, will go through a review process and will be informed of decisions prior to the start of the course. NOTE: The NDO Application, transcripts and resume/CV must be submitted to be considered for taking this course. These documents can be uploaded via your mystanfordconnection account.

What You Need to Succeed

• A conferred bachelor’s degree with an undergraduate GPA of 3.2 or better
• One year of college calculus through calculus of several variables
• Background in statistics, experience with spreadsheets recommended

What You Need To Get Started

Before enrolling in your first graduate course, you must complete an online application.

Don’t wait! While you can only enroll in courses during open enrollment periods, you can complete your online application at any time.

Once you have enrolled in a course, your application will be sent to the department for approval. You will receive an email notifying you of the department's decision after the enrollment period closes. You can also check your application status in your mystanfordconnection account at any time.

Learn more about the graduate application process.

How Much It Will Cost

Learn more about tuition and fees.